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Website Revamp
Case Study
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Alpha Sigma Lambda, an honor society characterized by recognizing the educational efforts and achievements of the adult population group, and encouraging and incentivizing education through academic recognition and scholarships, contacted Creative Pear due to losing back-end access to their previous website.
The client expressed an interest in not only recuperating the information they lost but also in creating a new, more aesthetically pleasing, functional site, expressing specific requirements necessary to achieve an optimal result.
Alpha Sigma Lambda, an honor society characterized by recognizing the educational efforts and achievements of the adult population group, and encouraging and incentivizing education through academic recognition and scholarships, contacted Creative Pear due to losing back-end access to their previous website.
The client expressed an interest in not only recuperating the information they lost but also in creating a new, more aesthetically pleasing, functional site, expressing specific requirements necessary to achieve an optimal result.
What Was The Problem
A major downfall of the previous website was its loading time and infinite scrolling, so we worked on shorter loading times and adapted pop-ups and buttons with valuable links to reduce the length of each page.
Fewer scrolls, better understanding, and more efficiency.
How We Fixed It
Our website development experts and experienced graphic designers focused on developing a revamped website, adding new features, and optimizing the overall site’s functionality.
We started by developing a WordPress page from scratch. Then, thoroughly analyzing the existing page, we proposed a new website structure and designed each page’s mock-up following the best web development & design practices.
The team came up with a new look and feel, respecting the existing branding but creating a more modern, fluid, intuitive, and straightforward website for users. We assessed specific details, such as the font size, the amount of text, the navigation, and image selection.
We reviewed all the information from the previous site and carefully screened it with the client to distinguish the information they needed on the new site. We established the exact number of pages and subpages required for successful navigation. We also facilitated access to all the information on the platform thanks to creating buttons, direct links, and clear titles/sub-titles that would direct the user to the specific information they are looking for. Our goal was to distribute the content clearly and concisely by optimizing texts and copies and images, forms, and pop-ups.
The website’s design had a 180º turn, as we implemented shapes, graphics, images, fonts, texts, and other assets that made the website look more appealing. In addition, we integrated high-resolution images, some provided by the client.
Still, we also built an image bank of Royalty-Free images (with all the necessary permissions and licenses) to help bring the website to life. We also decided to highlight ALSIGLAM’s beautiful colors and symbols and used them across the entire site to present a more cohesive branding.
From a more technical standpoint, with the help of various widgets, plugins, and tools such as Elementor Pro, we managed to build a more intuitive back-end for the site. In turn, the client now has more autonomy when they want to make any changes or updates.
More importantly, the website is now responsive. In other words, the design and functions have been adapted to all devices and screens. Plus, it is now SEO friendly, which helps the site to appear in Google searches.
We optimized every tab, including the official Shopify store with absolutely all of its products, using graphics with proper dynamism, making it more attractive and easier to go through the entire checkout process.
We checked every link on the page to verify that they all led to the desired information. We made sure all downloadable documents met the requested needs so the end user could quickly and easily obtain them. We also updated all the forms provided, making the filling out process more manageable and user-friendly.
To finalize, we incorporated various new features and pages. Some of the most relevant include an internal forum, a dynamic Instagram feed, new forms, a revamped Chapter Directory, etc.
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