Celebrating International Women's Day with a marketing campaign is more than just a trend—it's a vibrant call to action for businesses to honor and champion the spirit of equality and female empowerment. Knowing that you have to innovate every year, reviewing some International Women's Day Marketing Ideas, general knowledge, and inspiration wouldn't hurt.
For small business owners and marketers, this day presents a golden opportunity to connect with audiences on a deeper level and, yes, to boost sales! That's why we've framed 5 dynamic marketing ideas to amplify your brand's message.
First, a little context
Before we dive right in, let’s reminisce about what we’re commemorating on International Women’s Day, shall we? This day is a kaleidoscope of unity, celebration, reflection, advocacy, and action— all bundled up in one dazzling package!
International Women’s Day, embraced by the UN in 1975 and officially proclaimed by its General Assembly two years later, has its roots in the early 20th-century protests by women, particularly in Europe, who demanded voting rights, better working conditions, and gender equality.
This day has evolved dramatically, leading up to the date we all mark with gusto today: March 8. Currently, International Women’s Day is a fantastic opportunity to cheer on the remarkable contributions of women across various fields and to combat sexist biases shoulder to shoulder. From securing the right to vote to smash glass ceilings in tech and science, women have been breaking stereotypes, one step at a time.
On International Women’s Day, we not only look back to honor historical trailblazers but also spotlight the here and now and ignite the fire in future generations to dream big, break barriers, and be utterly unstoppable.
5 International Women’s Day Marketing Ideas
Of course, knowing the power behind this day, as a brand, you can’t just let it go by like any other day — we’re talking about an international commemoration!
Of course, you always have to innovate with new ideas and strategies, so here are 5 International Women’s Day Marketing Ideas that could help you commemorate this day properly.
Of course, you always have to innovate with new ideas and strategies, so here are 5 International Women’s Day Marketing Ideas that could help you commemorate this day properly.
- Craft a campaign that Speaks Volumes of Empowerment!
Your International Women’s Day campaign should shout empowerment but with a twist that’s uniquely yours. Remember, effective marketing for women is a celebration, not a cliché!
Start by identifying a value or a niche skill women champion, especially in your industry. Could it be leadership, craftsmanship, innovation, or community building? Take, for instance, the compelling “Nail it Like a Woman” campaign, where a hardware store offers DIY workshops solely for women. This promotes exclusivity in a traditionally male-dominated domain. Good approach!
Start by identifying a value or a niche skill women champion, especially in your industry. Could it be leadership, craftsmanship, innovation, or community building? Take, for instance, the compelling “Nail it Like a Woman” campaign, where a hardware store offers DIY workshops solely for women. This promotes exclusivity in a traditionally male-dominated domain. Good approach!
It goes without saying that if you are going to create a powerful campaign, you must do it right, especially if we are talking about paid advertising.
Don’t hesitate to contact us if you need help with your strategies, social media or Google campaigns, graphic content creation, etc. We’re here to help!
- Partner with a Cause that Defines Feminine Resilience
There’s an ocean of causes out there, but make waves by selecting a charity or movement that has a direct, inspiring relation to the grit and growth of women worldwide.
Collaborating with a relevant charity will amplify your campaign’s authenticity and spread awareness for a good cause. It’s a potent flavor of corporate social responsibility that leaves a lasting taste in your audience’s hearts.
Any of these ideas is a good approach to generate an alliance with this type of causes:
Collaborating with a relevant charity will amplify your campaign’s authenticity and spread awareness for a good cause. It’s a potent flavor of corporate social responsibility that leaves a lasting taste in your audience’s hearts.
Any of these ideas is a good approach to generate an alliance with this type of causes:
- Forge is a partnership with a nonprofit that supports education for girls.
- Provides resources for women entrepreneurs.
- Offer a portion of your sales to the cause, and be transparent about the funds' destination.
Highlight how your contribution is making an impact. Your brand will shine, and the day will be all the brighter for the lives it touches.
- Unbox Role-Modeling with Gift Boxes for Subscription
Subscription boxes are gifts that never run out, and for International Women’s Day, they are a powerful representation of the continued progress of gender equality. This is an idea you can take advantage of for those of you with a product brand.
Design a custom series of empowerment-themed packages for an entire month. This is a boom if you can make a limited edition where, for example, each box could be dedicated to an influential woman from history or today, accompanied by products that reflect her legacy.
Lift your subscribers’ spirits with a new monthly story, emphasized through unforgettable and carefully selected unboxing. Your subscribers will look forward not only to the gifts but also to the inspiration.
Design a custom series of empowerment-themed packages for an entire month. This is a boom if you can make a limited edition where, for example, each box could be dedicated to an influential woman from history or today, accompanied by products that reflect her legacy.
Lift your subscribers’ spirits with a new monthly story, emphasized through unforgettable and carefully selected unboxing. Your subscribers will look forward not only to the gifts but also to the inspiration.
- Create a Limited Edition Product that Tells a Story
If your brand offers a product, consider creating a limited-edition piece embodying equality and empowerment. Whether it’s jewelry, a fashion item, or an everyday product, ensure its design and functionality directly reflect the celebration.
Maybe personalize your products with encouraging affirmations or empowering symbols. Limited edition products create a sense of urgency and exclusivity, triggering the customer’s sense of FOMO (fear of missing out) and driving sales.
In this case, they carry an even deeper message, turning a purchase into a personal statement of support.
Maybe personalize your products with encouraging affirmations or empowering symbols. Limited edition products create a sense of urgency and exclusivity, triggering the customer’s sense of FOMO (fear of missing out) and driving sales.
In this case, they carry an even deeper message, turning a purchase into a personal statement of support.
- Give Away a Bouquet of Affirmation with Digital Engagements
In the age of social media, giveaways remain a high-octane fuel for your marketing engine!
For International Women’s Day, set up a giveaway campaign that centers on sharing affirmations, honor, and respect for the women in participants’ lives.
Ensure the prize is symbolic and compelling. It could be a collection of items showcasing women’s achievements or a premium version of your limited edition product. The goal here is not just freebies but fostering an environment of appreciation.
Through digital engagements, witness the formation of a community bound by honoring outstanding women. The ripple effect from such heartfelt connections will not only boost your brand presence but also invigorate the genuine spirit of the day.
For International Women’s Day, set up a giveaway campaign that centers on sharing affirmations, honor, and respect for the women in participants’ lives.
Ensure the prize is symbolic and compelling. It could be a collection of items showcasing women’s achievements or a premium version of your limited edition product. The goal here is not just freebies but fostering an environment of appreciation.
Through digital engagements, witness the formation of a community bound by honoring outstanding women. The ripple effect from such heartfelt connections will not only boost your brand presence but also invigorate the genuine spirit of the day.
International Women’s Day Content Ideas
Get ready to sprinkle some sparkle on this International Women’s Day with fabulously creative content ideas that will make your audience go, “Wowza!”
Whether it’s through impactful stories, dazzling graphics, or empowering messages, we’re here to boost your creativity and help you shine bright like a diamond this International Women’s Day!
Whether it’s through impactful stories, dazzling graphics, or empowering messages, we’re here to boost your creativity and help you shine bright like a diamond this International Women’s Day!
Spotlight the Women in Your Brand
Personal stories resonate deeply. Feature employees or customers sharing their experiences, accomplishments, or the women who inspire them. Authenticity is magnetic, and genuine appreciation for these stories can create an emotional bond with your audience.
These shared narratives highlight individual achievements and stand as a testament to women’s collective power everywhere.
These shared narratives highlight individual achievements and stand as a testament to women’s collective power everywhere.
Collaborate with Influencers
Influencer marketing isn’t just about numbers; it’s about endorsement with heart. Align with influencers who champion women’s progress and rights. Their reach amplifies your message, but their passion gives it purpose.
This collaboration can manifest in various ways, from a digital campaign for gender equality to launching a product designed by or for women. Also, you can host a virtual panel with thought leaders, host Q&A sessions, or orchestrate a summit that centers around this year’s IWD theme.
Ensure diversity in your lineup to offer a multifaceted view, and remember to infuse your branding in every interaction, making sure your essence is woven into the fabric of the discussion throughout the event.
This collaboration can manifest in various ways, from a digital campaign for gender equality to launching a product designed by or for women. Also, you can host a virtual panel with thought leaders, host Q&A sessions, or orchestrate a summit that centers around this year’s IWD theme.
Ensure diversity in your lineup to offer a multifaceted view, and remember to infuse your branding in every interaction, making sure your essence is woven into the fabric of the discussion throughout the event.
Share Inspirational Quotes by Women
Quotes are condensed wisdom that carries the power to inspire, provoke thought, and spark action. Curate a collection of quotes from influential women across various fields. Share them on different platforms or use them as captions under your content. These snippets can become a thread that unites your content while disseminating motivation on every scroll, like little pockets of encouragement.
Get inspired by stories of powerful women
Even if they are not historical figures, sharing the stories of great women is an excellent idea for this day.
At Creative Pear, our business and everything we do revolves around marketing, so we want to share these 3 stories to inspire you today.
At Creative Pear, our business and everything we do revolves around marketing, so we want to share these 3 stories to inspire you today.
Solange Claudio - President & COO, Zenith | Moxie | MRY
Solange is an outstanding professional in the advertising industry. She is currently shining as the President and COO of Moxie, a creative powerhouse! Her story is both inspirational and heartwarming.
As a woman of color, she always sought role models and a community she could belong to. Along her career path, she realized her journey was unique, which she found unacceptable. Thus, she took it upon herself to actively change that narrative.
In 2014, she spearheaded and launched N>GEN, Moxie’s university partnership program, offering students a diverse curriculum tailored to our ever-evolving digital world.
N>GEN collaborates directly with HBCUs (Historically Black Colleges and Universities) and other universities to enlighten multicultural students about careers and opportunities in the advertising and marketing industries. Each year, around 500 students reap benefits from this program.
Her endeavors, both inside and outside Moxie, epitomize an unwavering commitment to fostering a professional world where multiculturalism is the norm, not the exception. Her path has been one of acclaimed efforts, earning Solange the 2019 Mosaic Media Image Award for Advocacy in recognition of her outstanding work in this field.
In 2014, she spearheaded and launched N>GEN, Moxie’s university partnership program, offering students a diverse curriculum tailored to our ever-evolving digital world.
N>GEN collaborates directly with HBCUs (Historically Black Colleges and Universities) and other universities to enlighten multicultural students about careers and opportunities in the advertising and marketing industries. Each year, around 500 students reap benefits from this program.
Her endeavors, both inside and outside Moxie, epitomize an unwavering commitment to fostering a professional world where multiculturalism is the norm, not the exception. Her path has been one of acclaimed efforts, earning Solange the 2019 Mosaic Media Image Award for Advocacy in recognition of her outstanding work in this field.
Cara Scharf - President & Founder Fearless Media
Cara Scharf is a fearless pioneer in the world of digital marketing. In 2009, she founded Fearless Media, a woman-owned and self-funded agency. Her approach is grounded in real data and financial results. Over the course of nearly 10 years, she has transformed the industry and demonstrated that women can achieve great things in this field.
Her business philosophy centers around boldness, innovation, and results orientation. As a woman founder of a company, she has shown that success can be achieved through courage and bold decision-making.
Cara has over 25 years of advertising experience, and her entrepreneurial spirit earned her recognition as the “Marketing & Advertising Entrepreneur of the Year” in 2017.
Her focus on accurate data and her ability to create profitable digital marketing campaigns have significantly impacted the industry. Additionally, Cara strongly advocates for women’s empowerment, reflecting her commitment to diversity and equality in the professional world.
Cara has over 25 years of advertising experience, and her entrepreneurial spirit earned her recognition as the “Marketing & Advertising Entrepreneur of the Year” in 2017.
Her focus on accurate data and her ability to create profitable digital marketing campaigns have significantly impacted the industry. Additionally, Cara strongly advocates for women’s empowerment, reflecting her commitment to diversity and equality in the professional world.
Maria Andreina “Mandre” Lascurain - Founder and CEO of Creative Pear Agency
Maria Andreina “Mandre” Lascurain is a fearless pioneer in digital marketing. Her story is an inspiring testament to the power of determination and courage on the path to success.
Your marketing strategy in the hands of a capable woman
From the very beginning, Mandre has shown that women can achieve remarkable things; with an over-10-years-career in marketing, design, and development, she ventured to build her own businesses and grow her ideas:
- In 2021, Mandre founded Creative Pear Agency, a marketing agency based in Miami, Florida. Her approach extends beyond mere metrics (though those are certainly considered). She is passionate about captivating audiences through design strategies and storytelling.
- Later, in 2024, Mandre launched a new business: BarkRunner, a dog gym that provides exercise classes for dogs by teaching them to run on non-motorized treadmills. Her love for animals and the knowledge that good health in pets is fundamental led her to step out of her line of business and develop an initiative that helps puppies stay in shape.
On this International Women’s Day, let’s celebrate all the women who, like these women, defy limits and create a more equal and diverse future.
