Essential Website Pages and Their Organization
There are more than 1.1 billion web pages, active or not, on the internet. Not only does this mean that there is enough competition for any business with an online presence, but after so much time and experience, it has been determined what the basic structure of a website is and what pages a website should have.
In total, there are 10 main pages that every website should have, and, for your convenience, we have categorized them into:
- The five web pages—Pages to be displayed in the main menu: These pages are not only a must-have for websites, but they are usually in the main menu for better web navigation for users. Our recommendation is that your main menu has them.
- Other important pages: Although they don't have to be in the main menu, every website should have them. Some of them should be hidden or not indexed, but they must exist.
Before we discuss the specifics, we must explain why a properly structured website is crucial. A well-organized website makes navigation more accessible for visitors, enhances user experience, boosts search engine optimization (SEO), and increases conversion rates.
As a web designer or developer, knowing the 5 main pages of a website, in addition to the ones that by law and organization must exist, is your duty as a marketing professional. By incorporating the right pages a website should have, you ensure that users find the information they need when they need it.
The five web pages - Pages to be displayed in the main menu
1. Home page
The home page is often the first impression users have of your website. It’s the gateway to your content and sets the tone for their entire experience.
A well-designed home page should be visually appealing, easy to navigate, and clearly convey your brand’s message. Keep the content concise yet informative, and include links to other important sections of your website for easy access. For the homepage, you should also consider the following:
- Include high-quality images or videos that capture your brand's essence.
- Use a clear call-to-action (CTA) that guides users towards their next step.
- Includes links to other pages of the website.
2. About Us page
The About Us page allows you to connect with your audience personally. Share your story, mission, and values to build trust and credibility. This page should highlight your unique selling points and explain what differentiates your brand. Include profiles of key team members to humanize your brand and showcase the expertise and experience behind it.
3. Contact page
The Contact page is a crucial touchpoint for users who want to get in touch. This is where all your potential customers should contact you, so it should be clear and have a simple and persuasive design.
Include multiple methods of contact, such as an email form, phone number, and physical address, if applicable. Don’t forget to ensure this page is easy to find and accessible from anywhere on your website.
Your contact page is not only for your customers to leave their data, and you do the rest of the work, but also for them to learn more about how to reach your company. That is why it’s also advisable to include a map (if you have a physical location), your social media profiles, and corporate customer service phone numbers.
4. Blog pages
A good Blog page is organized by dates and categories to make users’ searches easier. In addition, an updated and well-written blog not only positions your website but also makes your website visitors see that you regularly update it and that its owners do not ignore it.
A good Blog page is organized by dates and categories, to make the search job easier for users. In addition to this, an updated and well-written blog not only serves to position your website, but to make your website visitors see that you regularly update your site and that it is not ignored by its owners.
5. Product and service page
Your Product and Service page is where you showcase what you offer; it’s your time to shine. This page should provide detailed descriptions, benefits, and pricing information for your products or services. Of course, high-quality images, videos, testimonials, and CTAs must also be included.
Other important pages
6. Privacy policy page
Besides being a legal requirement in each country, this page is also a way for visitors to trust your website. Clearly outline your data handling practices and ensure the language is easy to understand. To have a good Privacy policy page, apply the following recommendations:
- Ensure this page is easily accessible from every part of your website, such as in the footer.
- Keeping it transparent and straightforward reassures visitors that their information is safe with you.
- Regularly update your privacy policy to stay compliant with changing regulations.
7. Terms and conditions page
A Terms and Conditions page outlines the rules and guidelines users must agree to when accessing your website. This page protects your business by setting expectations and defining legal boundaries. It must include information on usage rights, disclaimers, and any other pertinent details.
Like your privacy policy, this page should be easy to find and typically in the website’s footer.
8. Frequently Asked Questions (FAQ) page
An FAQ page addresses common questions and concerns, helping users find answers quickly. The FAQ page can have many benefits for your website:
- It helps users find information quickly without contacting your team for simple problems.
- You can cover real questions that have hundreds of searches, so you can rank for certain essential keywords.
- Regularly updating your FAQ page lets users know your website is appropriately handled.
- It increases your credibility with the customer.
9. Page Not Found Page (404 Error Page)
Although nobody wants to encounter a 404 error on a web page, having a design for these cases is necessary since you can use this page to redirect users to helpful content and keep them engaged. Include links to popular pages, a search bar, or a friendly message to guide users to the leading site.
Add a touch of creativity or humor to make the error page memorable. A thoughtful 404 page minimizes disruption and maintains a positive impression of your site.
How to keep your website up to date
Keeping your website current is crucial for maintaining a strong online presence! An outdated website can deter potential clients and affect your search engine rankings. But don’t worry—Creative Pear has got you covered!
With our comprehensive web design and development services, we can ensure that your website stays fresh, functional, and ahead of industry trends. Imagine not worrying about constant updates, design tweaks, or technical issues. No worries, that’s our job! Our services include:
- Regular Content Updates.
- Design Refreshes.
- Technical Maintenance.
- SEO Optimization.
- Performance Monitoring.
Keep your website up to date. Contact us today and experience the peace of mind that comes with knowing your website is in expert hands!
FaQ about Pages a website should have
How many pages should a good website have?
The number of pages a website should have depends on its purpose and complexity. It is not necessary to comply with a minimum number to have a website. However, we recommend adding the five web pages we mentioned before to improve website organization.
Is it better to have more pages on a website?
Having pages with no purpose on your site is an absolute NO. Every page in your website must have a reason to exist, and having lots of pages to comply with a specific number is not recommended. This will only make your entire site more heavy and complicated to manage internally.
The main features of a web page
Each page of your website should enhance the user experience by incorporating essential web design elements:
- Header: Introduces the page and confirms to visitors they are in the right place.
- Menu: Simplifies navigation across the site, helping users find what they need.
- Footer: Concludes the page and offers additional links and information without requiring users to scroll back up.
- Search Bar: Facilitates quick content discovery on sites with extensive information.
- Call-to-Action (CTA) Button: Encourages specific actions like learning more or purchasing.
Prioritize these elements to ensure a seamless and engaging user experience across your website.
