Website

Case Study

Redesign of the Zonin Prosecco USA Website when they launched their new label and packaging.

1821 Wine & Spirits contacted us to help them develop a new website for Zonin Prosecco – USA. The brand recently experienced a major re-brand — and as a result, they required a website to go with their new personality and overall look.

The website design had to be vibrant and stylish! Our goal was to develop a site that would appeal to 26-34-year-old women living in major US cities with a modern lifestyle and a passion for art & fashion.

What Was The Problem

Zonin's previous website had an outdated design with a bland color palette and small fonts. In addition, it had very long paragraphs with big portions of information that were uninviting for readers. The brunch section of the page, which is a vital part of the brand's positioning, was unappealing and particularly wordy.

Plus, the site had noteworthy development flaws that rendered a poor user experience: the site's navigation was complex; inside pages had either little or too much information, the site was not optimized for mobile viewing, and most forms had errors and were not in sync with the corporate branding.

How We Fixed It

Our first task was to tackle the overall design of the website. We looked for inspiration, studied the new branding guidelines, reviewed all the available assets, and made image suggestions.

Many brands opt to redesign their websites to welcome more traffic as their business grow. Others invest in a website redesign as part of a larger rebranding initiative. Regardless of why your brand is interested in a website redesign plan, we can help you just like we helped Zonin.

Curated images and selected the ones that would convey the brand’s fresh and lavish mood.

Re-designed infographics and graphics to match the new look.

A brand new color palette and typefaces to achieve a more modern and feminine look and feel.

The revamp wouldn’t be complete without making the entire site responsive. Now, users can access the site from phones, tablets, laptops, or desktops without hassle.

Functionality

We de-bugged the page and made sure all links and buttons were functional in terms of functionality. Developed customizable pop-ups and forms and added functionalities to enhance the site’s UI design. Finally, we optimized content for faster loading times.

UX Design

User experience was our top priority since it was one of the old website’s most significant flaws. And so, we fixed the site’s navigation, included CTAs, changed the overall display of the site, strategically chose images, considered text layouts, and enhanced the information presented.

Personality

We worked closely with Zonin’s team to develop the best ways to convey the brand’s personality through copies and images. We took the time to consider even the most minor details to make sure everything excelled their expectations.