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SEO Success Case

SEO Success Case

Case Study

iCallX

Digital Transformation and Exponential Growth

iCallX is a leading provider of advanced technology and communication solutions, focusing on the development of innovative tools for optimizing business services. While their product offering is solid, their online presence faced serious obstacles that prevented them from attracting organic traffic and capturing the attention of their target audience.

The Challenge:

Insufficient Visibility and SEO Performance

When iCallX approached us, they faced the following critical issues that limited their visibility in search engines and, consequently, the growth of their business:

Low performance in impressions and organic traffic

With only 75 impressions and an average position of 28.7, the site had minimal visibility in search engines.

Images without ALT tags

Key images were not optimized with ALT descriptions, diminishing their SEO value and multimedia visibility.

Low CTR (Click-Through Rate)

A CTR of 3.9% indicated that even when pages were visible, users were not clicking on the results.

Poorly optimized content

Many pages did not reach the necessary content length to be considered relevant by Google. This affected their ability to rank for strategic keywords.

Non-indexed pages

Several pages and blog articles did not appear in search results, meaning a significant portion of their content was not being utilized.

Our SEO Strategy

To resolve these issues, we developed a comprehensive SEO strategy focused on technical optimization, creating relevant content, and improving user experience (UX) to achieve tangible results. The main actions we took were:

Complete SEO Audit

We started with a thorough audit of the website, identifying key issues in structure, indexing, and content. This allowed us to set clear priorities for immediate fixes and strategic optimizations.

Creation of New and Optimized Content

We developed new and optimized content from scratch, ensuring that each page and product had comprehensive and relevant information. This included writing detailed descriptions and incorporating strategic keywords, exceeding 600 words on each relevant page, which improved visibility and positioning in search engines.

Optimization of Images with ALT Tags

We added ALT descriptions to all relevant images on the website, allowing both visual and written content to be indexed correctly by search engines. This change not only improved the site’s accessibility but also increased its ability to rank in image searches.

Resolution of Indexing Errors

We reviewed and resolved indexing issues, allowing all relevant pages on the site to be crawled and included in search results. The impact was immediate: previously invisible pages began to generate impressions and traffic.

Optimization of Meta Descriptions and SEO Titles

We redesigned the meta descriptions and titles of the pages to be more appealing and optimized for the most relevant industry keywords. This increased both the CTR and the conversion rate of visits.

Technical Improvements in Loading Speed and UX

We worked on optimizing the site’s loading speed and navigation, which impacts technical SEO as well as user experience. This was key to reducing bounce rates and improving time spent on the site.

Content Strategy
For Blog

The iCallX blog was a great missed opportunity. To maximize SEO impact and improve content relevance, we implemented a specific content strategy for the blog. This strategy focused on the following key actions:

Creation of New Posts Based on Valuable Content
We launched new blog posts based on trends in the technology industry and the solutions offered by iCallX. These posts were optimized for long-tail keywords, aiming to attract more qualified traffic and generate engagement.

Consistent Editorial Calendar
We established an editorial calendar to maintain consistency in content creation. This regularity helped maintain an active presence in search engines and improved the long-term performance of the posts.

Strategic Internal and External Links
Additionally, we reinforced the blog’s authority through a solid strategy of internal and external links. This improved navigability and provided users with a better experience, as well as generating traffic between different pages of the site.

Keyword Research Based on Audience Needs
We conducted in-depth keyword research, focusing on topics that aligned iCallX’s technological solutions with the most frequent searches of their target audience. This allowed us to identify terms and frequently asked questions users were searching for, guiding the creation of specific and relevant content.


Creation of New and Optimized Content
We developed new and optimized content from scratch, ensuring that each page and product had comprehensive and relevant information. This included writing detailed descriptions and incorporating strategic keywords, exceeding 600 words on each relevant page, which improved visibility and positioning in search engines.

Impactful Results

The results of the SEO strategy, including blog optimization, were significant and rapid, transforming iCallX’s online presence:

Exponential Growth
in Impressions

The site grew from 1.87k impressions to 1.92k, a massive increase demonstrating success in the site’s visibility on Google.

Traffic Increase

Organic traffic increased by over 40%, thanks to improvements in the ranking of relevant keywords and the resolution of indexing issues.

Improvement in CTR (Click-Through Rate)

CTR rose from 3.9% to 5.6%, reflecting greater user attraction to iCallX’s search results.

Improved Average Position

The site’s average position improved from 28.7 to 26.9, bringing its key pages closer to the top search results on Google.

Increase in Conversions

Not only did traffic increase, but a significant rise in conversions and inquiries from the site was also observed, driven by a better user experience and optimized content.

SEO Transformation
A TOTAL Success Story

iCallX’s success is a clear example of how a comprehensive and well-executed SEO strategy can radically change a company’s online presence. They went from having limited visibility and technical issues to achieving massive impressions, a significant increase in traffic, and better rankings in search engines.

Thanks to content optimization, improvements in the site’s technical structure, and an effective content strategy for the blog, iCallX not only attracted more organic traffic but also converted that traffic into real business opportunities.

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