Website Redesign
Case Study
Tackling the challenge of digitizing a traditional company in the oil sector requires a bold strategy. Royal Petroleum, a giant in its industry, partnered with Creative Pear with a clear mission: not only to modernize its digital presence but also to position itself as an innovative leader
Royal Petroleum Website Redesign
When a company keeps other businesses running, its online presence must communicate the same: reliability, strength, and strategy.
Royal Petroleum PR is much more than a diesel supplier — they’re an operational partner for industries that can’t afford to stop. But their digital presence didn’t reflect that level of impact… yet.
Royal Petroleum’s Initial Challenge
Royal Petroleum PR is much more than a diesel supplier — they’re an operational partner for industries that can’t afford to stop. But their digital presence didn’t reflect that level of impact… yet.
There was no structure. No clear message.
And most importantly, no digital strategy.
Our Vision for the Project
To build a website as clear, powerful, and reliable as the service they provide.
A site that would:
- Speak directly to companies and decision-makers
- Be optimized for high-intent searches like “diesel for generators Puerto Rico”
- Build trust from the very first scroll
- And be ready to scale with future content, campaigns, and positioning
Strategy and Solution Applied
We developed a robust content architecture for Royal Petroleum, creating a guiding thread that transformed the brand’s communication. With a focus on their technical audience, we wrote all material with a clear and direct voice, centered on the results that truly matter. The goal was to convert complex information into easy-to-follow, high-value conversations.
Design and Brand Experience
- Solid, professional visual design — no distractions
- Corporate color palette with strong visual accents to reinforce authority
- Fast, intuitive, clutter-free navigation
Strategic Architecture & Copy
- Who are we?
- What do we offer?
- Why trust us?
- How can we help you today?
Technical SEO and Growth Setup
- Local keyword research: “diesel supplier Puerto Rico,” “industrial fuel delivery,” and more
- Metadata, sitemap, robots.txt, and all key tools connected from day one
- SEO-friendly content structured for indexing and conversions
Results Achieved
Royal Petroleum PR now has a digital presence that matches
the scale and seriousness of their operations.
A website that’s fast, professional, and strategic — ready to attract corporate clients and grow into new opportunities.
What the Client Says
“Very grateful for the incredible work of Creative Pear. I use their services for the websites of several companies, and I’m always impressed by the quality of the work and the team’s efficiency.
Highly recommended.”
— Client, Royal Petroleum PR
SEO and Design Tools
- WordPress + Elementor Pro: Flexible, fast development
- Hello Theme: Ultra-lightweight for optimal performance
- Rank Math SEO: Strong SEO structure from the core
- Formidable Forms: Lead generation forms optimized for conversion
- Figma: Validated prototype before development
- GA4 + Search Console: Fully connected for performance tracking
Why the
Project Matters
Because it proves that an industrial business doesn’t need a complex website — it needs a strategic one.
One that communicates power, efficiency, and credibility from the very first second.And one that’s built to grow with the business, not hold it back.Highly recommended.”
Ready to turn your brand into a powerful digital presence?
