Our current ideas to shoot content for some of our Miami restaurant clients
10 restaurant reel ideas for you to try on your next content shoot for winning social media content.
Help us plan our monthly content video and photoshoot for our clients. We always like to start with inspirational content we found online and put our own twist to it. Here are some of the ideas I have gathered thus far.
1. Featuring multiple similar dishes with two angles one on top of the other
I love how this restaurant takes a simple intro shot of the dish and pairs it with a close up. Bonus points on how delicately they panned the dish for the closeup.
This next example is more of a feeling than a guide on what to film. Each restaurant’s vibe is different but I think they did such a good job on getting you to want a cozy, sweet and creamy taste of Friends of a Farmer on a late Saturday morning.
2. Combine food and ambience takes to taste a vibe.
For our client that has an Argentinean Steakhouse the vibe would be more like juicy steak, cold beer, and creamy mashed potatoes combined with outdoor seating in a romantic setting to taste that date night vibe.
Although not from a restaurant account, this homecooking account shows action in every shot and interlaces them with prepping or taking a spoonful of the plate with simply twisting the plate around. It combines it with the same zoom transition throughout to combine all the action together which interupts but works.
3. Prep and finished plates with same zoom transition.
For our Italian restaurant this video translates to spaghetti being swirlled, cheese being grated, bread being dipped in olive oil. Same concept different menu items.
It’s always important to also get a lot of images of the restaurant’s interior and exterior as well as of the dishes, but I really like how in this following example they also used closeups of leaves and the fish from the pond.
4. Close-up details images in a carrousel with ambient and plate shots.
These close up detail shots give you a different perspective but really work well to transport you to the restaurant itself. I also love how they took the green in this example and tied it into every shot or color edit.
It’s always important to feature a plate in detail, specially if the restaurant is hosting a seasonal or special plate.
5. Featured plate in action
This simple reel idea can be brought to life in many different ways but the most important thing is to have action and motion shots throughout.
This idea stems from what a client’s camera roll would look like after they visit our restaurant. Think aesthetic shots from our client’s out and about on a night out
7. Client’s Camera Roll
This post tells a story without having to add much context. The multiple artsy images mixed in throughout do such a good job at showing all different corners of the restaurant.
If we think of the questions potential restaurant goers ask themselves, ambience is definitely one of them.
8. The Business Listing Edition
The idea is to dedicate a post to those images that you would put on a Google Business Profile. So that within your content we save a spot for those questions, is there an outdoor area? Is there a bar? How big is the restaurant? Busy street? Lighting? A place for space on our feed is something we want to make room for.
Features, most popular, or special menu highlight with a perfect catch phrase in the first frame. A lot of time customers look to social media for inspiration on what to eat and giving them a visual reference right alonside the menu description works just perfectly on a feed.
9. Menu highlight
Pair 3-5 different plates side by side on a carrusel with a menu title and description of each. Remember to make use of the branding of your restaurant in these kinds of carrusel posts.
We use AI for so much right now and including it in our content planning is not something we normally do. But innovation is key and this inspiration of showing a plate with raw ingredientes surrounding it is something AI can easily lend a hand with.
10. AI Ingredient Add-On
The key is to maintain the plate image intact and simply ask AI to fill in the surroundings. Therefore wide table shots and ingredient rich dishes are the key to making this work for your restaurant. Try a prompt like “Surround this plate with bowls of whole and pieces of [list your ingredients].” Make sure to add to the prompt the style, colors, and textures you want shown on the table.
As a bonus, we always need a friendly reminder to feature drinks within our content. Whether the restaurant has a wine and beer menu or cocktails, saving a spot on the feed for them is always a good idea.
11. Drink Selection
From simple shots such as these featured, or shown within a table setting, the important thing is for the drinks to look drastically different and point out their title on the menu.
We’ll continue leaving tips and ideas here on our blog for us to share and innovate together. Check us our on instagram @creativepearagency
